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Why Do I Crave Sugar When Trying to Lose Weight?

  Why Do I Crave Sugar More When I Am Trying to Lose Weight? Trying to lose weight can sometimes produce an unexpected problem: you may begin thinking about sugary foods more than you did before. You may suddenly find yourself craving chocolate, cookies, ice cream, sweetened drinks, pastries, or other desserts even though you have decided to eat healthier. For some people, these cravings become particularly strong in the afternoon or at night, making it difficult to stay consistent with a weight loss plan. If you have experienced this, you are certainly not alone. Increased sugar cravings during dieting are common, and they do not necessarily mean that you lack discipline or willpower. In many cases, cravings are the result of several physical, psychological, and behavioral factors working together. When you reduce your calorie intake, change your usual eating pattern, eliminate foods you enjoy, increase exercise, or go longer periods without eating, your body and brain respond...

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