The Weight Loss Industry's Dirty Secret Every year, hundreds of millions of people attempt to lose weight. They buy the books, download the apps, pay for the gym memberships, stock their kitchens with "superfoods," and commit with genuine sincerity to changing their bodies and their health. And the overwhelming majority of them fail. Not because they lack willpower. Not because they are doing nothing. But because much of what they have been taught about weight loss is fundamentally, demonstrably wrong. The weight loss industry generates over $70 billion annually in the United States alone. It is a commercial ecosystem built not on producing lasting results - a repeat customer who has kept the weight off permanently is a lost customer but on cycling people through products, programs, and promises. The mythology this industry has constructed and perpetuated over decades is sophisticated, pervasive, and deeply resistant to correction even in the...
The Weight Loss Industry's Dirty Secret Every year, hundreds of millions of people attempt to lose weight. They buy the books, download the apps, pay for the gym memberships, stock their kitchens with "superfoods," and commit with genuine sincerity to changing their bodies and their health. And the overwhelming majority of them fail. Not because they lack willpower. Not because they are doing nothing. But because much of what they have been taught about weight loss is fundamentally, demonstrably wrong. The weight loss industry generates over $70 billion annually in the United States alone. It is a commercial ecosystem built not on producing lasting results - a repeat customer who has kept the weight off permanently is a lost customer but on cycling people through products, programs, and promises. The mythology this industry has constructed and perpetuated over decades is sophisticated, pervasive, and deeply resistant to correction even in the...